Published on:

Successful real estate businesses rely on relationships, consistency, and smart use of data. Northwest MLS gives brokers the tools to take their real estate farming strategy to the next level —streamlining outreach, tracking activity, and generating more leads.
Generate More Leads with Smarter Targeting
NWMLS farming tools help you focus on property owners most likely to sell, making your marketing more efficient and results-driven. With precise data and saved lists, you can reach the right prospects consistently without wasting time or effort.
Build Visibility and Trust
Consistent outreach, such as mailers or market updates, keeps you top of mind with potential clients in your farm area. When owners are ready to move, they’re more likely to contact a broker they recognize. This helps you:
- Strengthen reputation as a local expert
- Create a steady flow of inbound leads
Save Time and Work Smarter
NWMLS tools streamline the administrative side of farming so you can focus on building relationships:
- Easily create and update targeted contact lists
- Generate mailing labels and export data
- Track ownership changes and market activity
- Support personalized, data-driven outreach
A Smarter Way to Grow Your Business
Whether you’re expanding an existing farm or starting a new one, NWMLS provides the tools, training, and support to help you succeed! As the largest multiple listing service in the Pacific Northwest, we offer an array of products, services, training, and support to help you deliver an exceptional experience to your clients.
Already a Northwest MLS Member? We’ve Got You Covered
NWMLS offers extensive training to help you get the most out of real estate farming tools. Join an expert NWMLS trainer for a live, hands-on session with real-world examples and time for Q&A. Choose a quick one-hour workshop or take a deeper dive with a 3-hour clock hour course designed to help you apply farming strategies effectively in your business.
Explore upcoming real estate farming training opportunities.

BECOME A MEMBER
The Engine Powering Northwest Real Estate
Real estate professionals trust NWMLS to provide the most current market data, critical industry information and documentation, and powerful tools to further the success of their businesses and best serve their clients.
Become a NWMLS member today!