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5 Tips to Help Your Home Stand Out in the Winter Market

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Cold weather highlights how a home really performs, especially when it comes to energy use and monthly operating costs. Check out our top five quick tips for sellers, including what features are attractive to buyers and quick, practical fixes that add value to homes during the colder months.

Efficient Heating Systems

Features to highlight:

  • Newer or well-maintained furnaces, heat pumps, or boilers
  • Radiant floor heat or zoned heating
  • Energy-efficient or ENERGY STAR–rated systems
  • Smart or programmable thermostats

Quick fixes:

  • Replace furnace filters
  • Schedule a professional service or tune-up and share the receipt
  • Highlight the system’s age and efficiency in listing details
  • Replace outdated systems where possible

Why it matters: Heating is often the largest winter utility cost. Homes with consistent warmth (no drafts or cold spots) signal efficiency and lower ongoing expenses.


Fireplaces & Cozy Gathering Areas

Features to highlight:

  • Whether the fireplace is wood-burning, gas, or electric
  • Inserts, glass doors, or fans that improve efficiency

Quick fixes:

  • Have the fireplace and chimney professionally inspected and cleaned
  • Style the area around the fireplace to emphasize warmth and livability during showings
  • Close or seal the damper when the fireplace isn’t in use

Why it matters: An efficient, well-maintained fireplace adds warmth, ambiance, and can transform spaces into cozy gathering areas. A neglected one, however, can signal future expenses or energy loss.


Quality Windows & Insulation

Features to highlight:

  • Double- or triple-pane windows
  • Tight seals and frames in good condition
  • Updated attic or crawl space insulation

Quick fixes:

  • Add or replace weatherstripping around doors and windows
  • Seal obvious gaps with caulk and repair broken latches
  • Use insulating window coverings or curtains during showings
  • Clean windows thoroughly to maximize light and warmth

Why it matters: Poor insulation and drafty doors and windows force heating systems to work harder, increasing energy bills and long-term maintenance costs.


Roof, Gutters & Drainage

Features to highlight:

  • A new or well-maintained roof
  • Sump pumps, French drains, and other drainage enhancements 

Quick fixes:

  • Clean gutters and downspouts
  • Remove debris from rooflines
  • Repair minor leaks or damaged flashing

Why it matters: Winter weather can quickly turn small water issues into expensive repairs.


Garages & Covered Parking

Features to highlight:

  • Attached or insulated garages
  • Covered parking
  • Storage space for winter gear

Quick fixes:

  • Add weatherstripping to garage doors
  • Ensure parking areas have adequate lighting
  • Organize and declutter storage areas

Why it matters: Garages and covered parking help protect vehicles from the elements and adds functional storage.

The Bottom Line

Many winter house-hunters are looking for homes that feel cozy and offer savings on utilities and upkeep. Sellers who emphasize features such as routine maintenance, energy efficiencies, and creature comforts—often with simple, affordable fixes—can make their homes stand out, even during the coldest months.

NWMLS brokers have a variety of ways to advertise and search for features that help keep a home cozy and energy-efficient!

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